Instead of scrolling through lists of status updates, comments and Candy Crush Saga news blips, Paper presents all stories in a slick-looking horizontally scrolling set of screens.Įvery story appears in a “distraction-free” full-screen layout with captions and comments overlaid on images or video, the larger ones of which can be panned around by simply tilting the iPhone. The company was valued at $800m (£485m) by a $50m funding round in September.Ī re-imagining of its often-cluttered News Feedįor Facebook, Paper is essentially a re-imagining of its often-cluttered news feed, which acts as the main interaction point for most people on the social network. Aiming for 150 million users by the end of 2014, Flipboard had about 85 million users in September 2013 with 6 million users added within a month of the launch of version 2.0 of the application. With Paper, Facebook is directly challenging Flipboard, the news and social aggregator that presents stories in a magazine-style layout that flips between stories with swiping gestures.įlipboard also pulls content from news sources and entertainment sites, as well as Facebook, Twitter and other social networks. What sets Paper apart from Flipboard is the ability to directly create content for your Facebook stream, and Facebook's plans to have its own editors curating stories for the various content categories available to users.įacebook's Paper will be available through Apple's iTunes Store on February 3.Facebook's new app for the iPhone is a slick new social feed and news reader. Considering how resistant Facebook users have been to the idea of content that doesn't come from the people the follow, this could be a hard sell for the social networking service. Also like Flipboard, Paper organizes content into themed sections.Īside from the radically new interface, Facebook's big change with Paper is the inclusion of third-party content in user's news feeds. Like Flipboard, Paper is a full screen app that lets users swipe to move from story to story as if they're flipping through magazine pages, supports zooming in to photos, lets users subscribe to content from what the company is calling trusted publishers, and supports previewing content before posting. The new interface aims to offer a more compelling way to view Facebook content, and has a feel that's very much like the news and social network reader Flipboard.įacebook wants to keep user's eyes with Paper for iPhone Facebook is giving iPhone users a new way to view their newsfeed come February 3 with a new app called Paper - not to be confused with the iPad drawing app with the same name.
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